How to design cosmetics packaging: the ultimate guide

Which means if you own a beauty or cosmetics line, the potential for some serious business is there. But it also means if you want to grab that business and take it for yourself, you’re going to need to find a way to break through the clutter, jump off the shelf at Sephora, and tell your ideal customer “THIS is the lipstick for you!” And the best way to do that is your cosmetic packaging.

Your packaging is the first thing the beauty die-hards you want to turn into customers are going to see. If your packaging grabs their attention and speaks to what they’re looking for, they’re likely to take your product home and give it a try. If not? It’s likely to gather dust on the shelf.

Let cosmetics packaging box trends inspire you

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If you need a little inspiration for your packaging design there’s no better place to start than looking at the latest cosmetics packaging trends. Once you know what’s currently trending, you can create packaging that caters to what’s important to your customers right now and that speaks to them in the right way.

Remember that you want to pick a look that’s both modern and on trend, but also timeless and universally appealing, so your packaging design looks up-to-date for as long as possible.

Here are the cosmetics packaging trends we’re seeing everywhere right now:

1. Intricate line drawingsIntricate drawings using fine lines and lots of detail are a timelessly beautiful trend for cosmetics packaging and boutique box. Particularly floral and hand-made drawings work well, either cleverly placed in select areas or covering the whole product. If you’re going for something less feminine but still want something elegant and detailed, a more geometric, clean and cool drawing-style may be right for you. This trend is perfect for you if your brand has an eye for detail or if you’re looking for a subtle yet beautiful way of showcasing what’s inside your packaging, by drawing the ingredients you use.With loud stripes and wild color combinations the bold pattern trend is going to make your packaging jump off the shelves. Well-placed, eye-catching patterns make your packaging pop and give your brand a confident, young look that sets you apart from everyone else. Especially irregular patterns are a reoccurring trend that can give your packaging a certain edge. But that doesn’t mean that your brand has to be young and loud to be able to use this trend: abstract patterns can work for any brand, as long as you get the colors and shapes right. This is same as the electronic packaging box design.

Style

The first thing you’ll want to consider is the mood and personality you want to bring to your daily necessities packaging. Are you going for a minimalist vibe in your design? Or do you want to go more over-the-top and stylized?