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The growing need for clean label products is a broad demand but a real one. According to Nielsen, clean label products have been the biggest growth drivers of the packaged food and beverage industry in the past five years. Fruit powders can help slim down ingredient labels and increase wellness claims as they are natural and retain many of their built-in health advantages.Welch’s Concord Fruit Powder is packed with a wide variety of polyphenols. The polyphenols found in concord grapes have been shown to help support a healthy heart and early research indicates they also provide enhanced cognitive function. The fruit and vegetable powder format has a denser concentration of the polyphenols allowing it to have a real effect on herbal extract products.
Kate Leahy, spokesperson for Sunsweet Ingredients, noted that Sunsweet’s new Dried Plum Powder’s most common use so far has been in bars with a health positioning. The juice powder, composed of 99% dried prune plums, imparts the digestive benefits found in prunes and contains high levels of powerful antioxidants. She added that the powder as nutritional supplement may be used in place of flaxseed, rice bran or citrus fiber for boosting fiber content. It also may replace 50% of inulin or maltodextrin allowing for reductions in sugar and salt.
FutureCeuticals offers manufacturers the ability to deliver a clean label with substantiated U.S.D.A. serving claims through its line of TruServ Organic Whole Food Powders with vitamin that offer fruit and vegetable serving claims based on U.S.D.A. My Plate. Each claim has been verified by FutureCeuticals’ exclusive method of validation that connects its extensive production data and the U.S.D.A. Nutritional database.
“The goal is to deliver clean, whole food ingredients while offering customers the convenience of real food as well as having the confidence that it can be substantiated on the label,” said Andrew Wheeler, marketing director, FutureCeuticals.